車內(nèi)尾部招貼car-end posters

電影貼片廣告cinema advertising

電子顯示屏electronic signs

陳列品exhibits

陳列媒介exhibitive media

全面登場full showing

全球定位系統(tǒng)GPS

車內(nèi)廣告牌inside cards

100露出數(shù)100showing

戶外媒介out-of-home media

車體招貼outside posters

獎品premiums

產(chǎn)品安插product placement

登場showing

看板spectaculars

標準戶外廣告standardized outdoor advertising

成品招貼stock posters

優(yōu)惠贈券take-ones

出租車外殼taxicab exteriors

終點站招貼terminal posters

30張招貼架30-sheet poster panel

商業(yè)展示會trade shows

交通廣告transit advertising

車站棚廣州廣告transit shelter advertising

錄像手冊video brochure

廣告印象advertising impression

廣告反應曲線advertising response curve

注意度attention value

間歇式排期blinking

集中式bursting

品種開發(fā)指數(shù)category development index

發(fā)行量circulation

持續(xù)性continuity

持續(xù)式continuous schedule

成本效益cost efficiency

單位成本cost per point

創(chuàng)意組合creative mix

分布目標distribution objectives

有效頻次effective frequency

有效到達率effective reach

暴露值exposure value