起伏式flighting schedule

總印象gross impressions

毛評點gross rating points

訊息力度message weight

方法methodology

組合媒介法mixed-media approach

驅(qū)動值motivation value

看見機會opportunity to see

脈沖式pulsing schedule

視聽率rating

到達率reach

每冊讀者數(shù)readers per copy

近期策劃regency planning

路障式road blocking

外溢媒介spillover media

增效效應(yīng)synergy

電視戶television households

批量折扣bulk discounts

行業(yè)雜志business magazines

截稿日期closing date

分類圖片廣告classified display ads

彩色樣品紙條color strip

混合收費制combination rates

合同收費制contract rate

贈閱發(fā)行controlled circulation

聯(lián)合形式cooperative/co-op programs

購物雜志custom magazine

人口版demographic editions

圖片廣告display advertising

實際收費earned rates

頻率折扣frequency discounts

黃金版位full position

門式折頁gatefold

基本發(fā)行量guaranteed circulation

島形半版island halves

小單元junior unit

地方城市雜志local city magazine

媒介采購員media buyer

全國性價格national rate

上市日期on-sale date

公開收費制度open rate

訂閱發(fā)行paid circulation

自動彈啟式廣告pop-up ad

自選版位費preferred-position rates

預(yù)印廣告插頁preprinted inserts

清樣proof copy

初級發(fā)行量primary circulation